8 New Idea$:
Not Your Grandma’s Non-Dues Revenue
by TERI CARDEN
Thur. March 23rd
10 AM PT | 12 PM CT | 1 PM ET
While average associations get the biggest chunk of annual revenue from membership dues, reliance on dues revenue is waning. According to the last ASAE’s Operating Ratio Report, over the last 65 years, the percentage of association revenue from dues has plummeted. To continue to effectively fund operations while holding dues increases at bay, many organizations are focused on driving non-dues revenue. But we can’t depend on our members to be satisfied with the same-old, same-old concepts. At the same time, millennials are taking over workplace buying decisions and have new expectations about engaging with the organizations they belong to. Plus, your sponsors and advertisers demand fresh opportunities that will keep them digging in their pockets to support your association. There’s untapped and unexpected value right at your fingertips. Let’s dig in on the possibilities!
- Obtain a clear understanding of why organizations should keep reinventing non-dues revenue opportunities
- Articulate the business case and strategies for implementing the five non-dues revenue concepts
- Gain insights from organizations already earning revenue using these new concepts
This session requires audience participation.
Teri Carden is the Founder of ReviewMyAMS.com and 100Reviews. She’s also the creator of two niche industry events: AMS Fest and Non Dues-a-Palooza. Teri is an association junkie and self-proclaimed girl geek in normal girl’s clothing. After several years of experience in the association technology role, Teri answered a need in the association space by building ReviewMyAMS.com, a trusted site for executives to provide end-user reviews of their association management systems (AMS). Teri still manages ReviewMyAMS all while tackling the day-to-day of developing the 100Reviews platform and managing the digital and marketing team. Teri is an early adopter, disrupter, and explorer. She’s the kind of girl boss who does stuff others are too afraid to try.